What Have Book Publishers Learned From the American Dirt Controversy?

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“You can’t be Twitter woke and Walmart ambitious.”

, Jeanine Cummins’ novel about a Mexican woman and her son seeking to cross the border? Will the furor change the way editors think about acquiring novels, or does the book’s sales success—it’s currently No.

arrived in reviewers’ hands embellished with endorsements from such revered Latina literary figures as Dominican American Julia Alvarez and Mexican American Sandra Cisneros, writers who either missed or weren’t bothered by the glaring flaws decried by Gurba. “Some of this is generational,” an assistant editor, who is white, told me. “I would have spoken up 100 percent about how problematic the book was.

“Everyone saw this coming,” the editorial director told me, “but some people thought that the book’s politics were liberal enough that no one would attack it. They underestimated how the circular firing squad works.” He dismissed the notion that everyone at Flatiron was simply oblivious to the pitfalls of publishing“Look,” he said, “book publishers are 10 times more concerned with identity politics than Twitter suspects. This is a media company.

 

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