. Most of his publicly available interviews prior to the announcement have been with theme park trade publications and Disney fan sites.
“We’re not silo’d; we’re like this,” Chapek said, interlacing his fingers together, “with Marvel. We’re like this with our friends at Pixar. We’re like this with our friends at Lucas[film], because we’re all about storytelling. We do it in a physical way. We like to say that we’re the physical manifestation of the magic.”
It’s that very last segment — direct-to-consumer — which has been hogging the spotlight for the last year or so, as Iger focused on launching the streaming platform into the competitive direct-to-consumer market last November. During the May 2019 interview, Chapek went on to emphasize that Disney’s strength comes not from its individual operating units but from its overall, cohesive brand, and indicated that he is happy to use the company’s vast wealth of intellectual property — which includes Marvel, Pixar, Lucasfilm and Disney Animation — to its advantage.
The “Star Wars” lands built into the U.S. parks were expected to be a major catalyst for the division last year. But the 2019 hike in ticket prices — taking some tickets to over $200 a pop for the first time in history — meant that fewer people visited Disney parks and resorts even as the average visitor spent more on tickets and food and toys.
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