What Chanel Sustainable Tweed Means for Luxury Fashion

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Here's why CHANEL's sustainable tweed is significant for the luxury fashion brand.

A smart tweed suit is shorthand for Chanel. For its Cruise 2021/22 collection, the storied French fashion house gave the fashionable classic a sustainable makeover, introducing what it refers to as “eco-responsible fabrics.” Twenty-eight of the 78 looks in the collection were made using more than 70 percent of these new textiles, which are GOTS- and GRS-certified. And that includes the iconic tweed suit.

GOTS is considered the “worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent third-party certification of the entire textile supply chain.” Obtaining GOTS certification means addressing four key areas or production: using organic fibres, meeting ecological and social criteria, examining all processing stages and third-party certification.

It makes sense that a brand so clearly focused on upholding high craftsmanship and material standards would extend that same care to its incorporation of recycled materials and eco-friendly fabric.

 

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