Craft beer sales are surging at stores, but craft breweries are still struggling. Cheap beer is surging, but it's still losing market share. That's because the economics of the beer business are complicated. But the beer business can tell us a lot about the last two recessions.
Subpremium beer tends to be lower in calories and sold in bulk, which probably helps in the COVID-19 era. But when we first read reports of the surge of cheap beer, we thought it was mainly a sign that consumers were tightening their belts in the face of the economic collapse. Economists use the term"inferior goods" to describe products that sell well when people lose income.
"If anything, the premiumization trends we've seen within the beer market have strengthened during recent months," says Bart Watson, the chief economist at the Brewers Association, a national nonprofit trade association for small and independent craft breweries. . "You know, we didn't really see craft or imports or super premium lose share in the last recession," he says. That's because, he says, the recession didn't inflict as much pain on the class of people who tend to drink Session IPAs, artisanal Porters, Belgian Lambics and Saison pale ales.
planetmoney That’s because lockdowns make people miserable and stressed
planetmoney Weird Coors stock is at an all time low
People are sad, depressed and broke. There.
planetmoney Support your local brewery!
planetmoney Cheap beer sucks. But, cheap beer makers are the only ones that are unionized. THATS the problem for craft beerists, which tend to be be mom and pop operations.
planetmoney People will always make bad decision
planetmoney Yeah, but a 100% decline in beer sales in bars...
planetmoney It tells you that people are drinking more beer dumb ass.
planetmoney Here's what that can teach us about the last two recessions. Ppl love escapism I did it, science is completed now
planetmoney And 0% in restaurants and bars.
planetmoney Alcoholism is definitely on the rise. Just another fun side effect from the shutdown.
planetmoney Yeah I buy cheap beer sometimes because I don’t want to get blasted off 7% IPAs all the time.
planetmoney one of the problems with craft beers is they have become increasingly 'hoppy' with higher and higher alcohol content and sometimes you just want something cold and crisp that doesn't get you all lit up after the first bottle.
planetmoney How does it compare to sales of toilet paper?
planetmoney Kavanaugh is stocking up
planetmoney This is an awful article. A bunch of statistics thrown around without any meaningful analysis wrapped in some clickbait. What's the net effect of COVID on total sales? Not a mention.
planetmoney Combine that with the spike in gun sales, and we have a nation on the brink of self destruction.
planetmoney graceperiod10 I think you're responsible for at least 5% of this increase. 😜
planetmoney Derek_Reeves_ Some beer business here.
planetmoney Bars are closed; people are drinking more at home. You hardly need to attend University of Chicago to figure that out.
planetmoney By all means keep schools and churches closed.
planetmoney In America we can brew our own beer. We can make our own wine. In some states we can even grow our own weed, but for some stupid reason it is still a FELONY to distill a single drop of liquor without an expensive and hard to get license. That is STUPID!!!
planetmoney Me and the boys going full send on 30bricks 6ft apart tho
planetmoney It has little to do with the recession and everything to do with beer drinkers buying in bulk to reduce trips to the grocery/liquor store and not going to bars. duh
planetmoney I've done my part there! I like cheap beer, anyway. Proud Natty Light fan.
planetmoney Beer is nasty.
planetmoney playboicarti
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