What a No-Show Concert Can Teach a Brand About Crisis Management 101

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This isn’t to suggest your next brand crisis can be solved by the CEO shredding a solo in the boardroom, although it couldn’t hurt to try.

Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

An hour passed. Then another. Storm clouds gathered on the humid night. Anticipation turned into agitation. The crowd was on edge. Rumors passed through the sweaty, smoky crowd. Lost luggage, delayed flights, illness, drinking benders and wilder flights of fancy. Finally, Cooper’s lead guitarist, Dick Wagner, announced Cooper would not be attending the show and, to put it frankly, all hell broke loose.

Given the innumerable channels for pitfalls and obstacles facing brands in 2024, it may seem reductive to suggest proactive crisis management. After all, many crises are largely defined by their unpredictability. With public image hits, product recalls, supply chain disruptions, internal conflicts, and cybersecurity breaches, business owners face vulnerabilities on every front.However overwhelming it is, that’s a reality business owners must be cognizant of.

For a rockstar, a concert no-show and an ensuing riot may not register as a brand crisis. Particularly among heavy metal rockers, such events may simply contribute to the mythos. The no-show landed Cooper in the headlines. Leveraging brand identity to navigate crises is a bit more nuanced outside of the world of rock.

Source: Entertainment Trends (entertainmenttrends.net)

 

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