What a 1980 Heavy Metal Album Can Teach Your Brand About Reinvention

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But even those reactionaries to the shifting sensibilities are poised to arrive late at the party or have their shifts come across as insincere or forced to wear the scarlet letter of sellout. Perhaps no band was more ill-positioned to drown than Black Sabbath. With the departure of frontman, Ozzy Osbourne, early into the recording of their ninth studio album, the band could have been rudderless. But rather than tread water, they redefined their sound. Their subsequent album,

Business owners, entrepreneurs and all aspiring trailblazers can draw inspiration from this decade-defining album on how to pivot, innovate and reinvent their brand, their operations, their campaigns and, above all, define their vision.For many fans, Ozzy Osbourne was Black Sabbath and vice versa. A departure of this magnitude may as well have involved the group disbanding. But depart he did, fired from the band in 1979.

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