, it was the recession that effectively put her in a position to start the brand. Her previous fashion label, Ya-Ya, went bankrupt as a result of it, and she was forced to start over. As she did, the fate of her previous business helped guide her new endeavor. "I think it just made me very frugal," she says. She began by selling refurbished vintage dresses out of storefronts in New York and LA and that eventually turned into a full-fledged, direct-to-consumer brand.
Aflalo, Fernandez, Cushnie and Siriano all point out that the brands hardest hit by the recession were those which had already been in business for a while and suddenly began seeing significantly lower sell-through, which could result in problems like excessive inventory, difficulty paying employees and making rent for offices and stores.
"I think the recession was terrible for a lot of businesses, but I think it presented a lot of opportunity for innovation and disrupting industries," says Aflalo. "When you have companies going under, it presents opportunities for new companies."For many of these designers, the things that kept their businesses afloat and the lessons they learned during the recession have helped them survive to this day.
aka capitalism.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: wwd - 🏆 24. / 68 Read more »
Source: POPSUGAR Fitness - 🏆 401. / 53 Read more »
Source: wwd - 🏆 24. / 68 Read more »
Source: voguemagazine - 🏆 715. / 51 Read more »
Source: billboard - 🏆 112. / 63 Read more »