What 21 AAPI Founders Want the Beauty Community to Know Right Now

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'I wish the beauty industry would stop colonizing and instead, use its power and influence to support Asian people and businesses.'

or the multitude of other organizations that fight for AAPI rights or against hate crimes. Other ways include leveraging your platforms to speak up, being deliberate about inclusivity — specifically around different skin tones and types in your marketing and communication — and most importantly increasing representation of diverse ethnicities and backgrounds within your own businesses.

"The industry can no longer BS their way through these scary and real moments that leave too many people who look like me in pain, struggling with the silence. We need more than superficial acknowledgements of the violence, or reflexive recognition of the cultural appropriation rampant in the industry. We need real change, in board rooms, in our conversations and especially in your power over our self worth.

"I feel scared for my community, especially since the defenseless, including women and the elderly, are being targeted. The hate crimes are inexcusable and despicable. But it's only the tip of the iceberg, as it's the most extreme version of what's happening.

"We need our allies' help — especially from within the beauty industry that has profited off of Asian clients, culture, heritage and ingredients for so long. Every major beauty and fashion brand is looking to Chinese consumers in the U.S. and abroad for revenue growth. You use our faces in advertising and you build campaigns around Chinese New Year and Singles Day because you want our money.

Source: News Formal (newsformal.com)

 

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But we are ignored because we are seen as “quiet.”

We should be given a chance like anyone else.

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