They’re not creating videos to keep up with the trends; they’re developing the trends based on what they think is fun and what makes them happy and believe their fans will enjoy. They use each other as inspiration and learn and grow in this fast-paced, ever-changing world of social media.
They’ve already had great success at Walmart with a SpinMaster activity & stationery line, a makeup line with Taste Beauty, and their Build A Bear line is sold out. Creating their line of clothing was a no-brainer next step. The TikTok superstars are used to the big time and recently announced a launch at the world’s largest retailer, Walmart.
So how did two teenagers from New York build a Walmart-worthy brand before turning 20? Authentically, that’s how. Their bond with each other is natural, and they are genuinely joyous. This authenticity translates to their content, and kids can spot a phony a mile away, have responded accordingly. I recently sat down with Ashley and Emma to find out what makes them tick. We love to do fun things together, crafts, DIY, pranks, toys, and comedy, you name it.
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