Web3 is all about building communities. Since it’s going to be a decentralized system, these online communities will be the strong bases of the internet. It’s the people who will decide what they would like to see. Therefore, marketers will have to focus on the users’ demand rather than just the brands’ demand. Brands will need to have their own community of dedicated users for content marketing.
Web3 aims to resolve such conflicts by giving users autonomy over their own data. This means that data privacy will become more transparent, and it’ll be in the hands of the user to decide who has access. In the Web3 space, the semantic web will help different web technologies to refine, generate and share content better as the software will be more adept at understanding the content in the first place. Today, content marketers struggle to find the right keywords so that their content piece ranks better. However, by incorporating the semantic web, the software will decide what best answers the user’s query and provide search results accordingly.
Web3 with its decentralized platforms will give more power to these creators. Because of this increased importance, there’ll be changes in the entire creator economy leading to changes in marketing and revenue models.Web3 is going to change the way the internet works today, content marketing being a part of it. Staying updated with the latest happenings is a must.that’ll transition with you in Web3. As they say, it is all about the community.
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