'We've Never Seen Anything Like This': Spotify Reacts to Olivia Rodrigo's Record-Breaking 'Drivers License'

On one of those streaming services, it's even making history: Spotify confirmed that, on Monday , “Drivers License” set the platform's record for most streams in a day for a non-holiday song, with over 15.17M global streams .

What was the first time you noticed that something out of the ordinary was happening with “Drivers License”? Yeah, we definitely started watching it really quickly. We supported, and continue to support, Olivia -- so she was already in playlists like New Music Friday and Pop Rising and Teen Beats, and many others, as soon as the song was released. But as we watched the momentum grow, the chatter grow, the streams grow, we definitely adjusted our support accordingly. It quickly went into Today’s Top Hits, which is our largest playlist. It’s now at No. 1 in Today’s Top Hits.

'Drivers License' Video Director Matthew Dillon Cohen on Hidden Meanings and Working With Emerging Talent I mean, we were like, “Whoa, these first day numbers are huge!” And then they were bigger the second day, bigger the third day… so it really feels unprecedented, and likely is unprecedented. I definitely think it’s a perfect storm. When we were talking about the audience that she had prior to the release -- that’s a very young, female, engaged audience. So they really sort of sparked the flame. But now what you have is it traveling well beyond that audience.

I mean, that’s a pretty common effect. I’d say maybe not sort of as quickly and as noticeably as it is happening with this song -- we definitely took notice of that, and are looking closely at that song as well. But many times when somebody releases a new song, the same thing happens. When SZA put out her new song [“Good Days”], you suddenly saw all of SZA’s catalog popping up as well. So I wouldn’t say that’s the most unusual effect here, of a very unusual situation.

beatleswift Spotify Olivia_Rodrigo BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA BUY DUV BY SELENA

Spotify Olivia_Rodrigo one hit wonder fad

Spotify Olivia_Rodrigo gen-Z IS GOING TO BE HUGE

Spotify Olivia_Rodrigo deserved

Spotify Olivia_Rodrigo deserved

livslicense Spotify Olivia_Rodrigo it’s what she deserves 3

Spotify Olivia_Rodrigo that's what she deserves 💫

Spotify Olivia_Rodrigo i love seeing ppl getting mad at the replies yes i live for it😹

Spotify Olivia_Rodrigo Just listened. What's the big deal? Overhyped.

Spotify Olivia_Rodrigo La canción duele más que pegarte con el mueble en el dedo chiquito del pie 😔👌

Spotify Olivia_Rodrigo Yes!!

Spotify Olivia_Rodrigo The song isn't even good, it's almost as bad as her Disney show🤡

Spotify Olivia_Rodrigo Overrated

Spotify Olivia_Rodrigo Yall needa actually renew yalls driver’s license bc some shit i see in the freeway these days- whew..

Spotify Olivia_Rodrigo As should be🥺💜

Spotify Olivia_Rodrigo They didn't say this to ariana grande

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Olivia Rodrigo Makes Historic No. 1 Debut on U.K. Chart With 'Drivers License'Olivia Rodrigo has broken streaming records on Spotify and now the U.K. charts with her debut single 'Drivers License,' which currently leads the latter's singles tally. Because locals blow up average songs tehahhhhs How did this chick come out of nowhere with a 1 song?
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Olivia Rodrigo, Architects Rule U.K. ChartsOlivia Rodrigo parks “Drivers License” (Interscope) at the U.K. chart summit for an eighth week. that wouldn't be the case if record labels didn't monopolize what average people listen to, who don't seek to find music on their own And it’s a debut!!! Good for her 👍👍👍 as she should
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Olivia Rodrigo Gets a Parking Ticket, Finds Out Driving 'Isn't All Fun and Games''Drivers License' hitmaker Olivia Rodrigo hits another milestone: getting a parking ticket. Olivia_Rodrigo No one cares lol Olivia_Rodrigo Iconic Olivia_Rodrigo Lol
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Olivia Rodrigo Learns Having Your Drivers License Isn’t 'All Fun and Games' After Getting Her First TicketOlivia Rodrigo gets her first parking ticket after getting her drivers license.
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6 ‘Drivers License’ Covers You Need to Hear -- Including Two Approved by Olivia RodrigoWe've compiled our favorite takes on 'Drivers License' -- including two with Rodrigo's stamp of approval. yeah yeah
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