We Tried It: Salon Devotees Give a New At-Home Box Color a Shot

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Since hair salons have shut their doors due to the coronavirus crisis, we played at-home stylist with L'Oréal's personalized Color&Co. system

The Color&Co. experience kicks off with a video consultation with a hairstylist — which, while always convenient, was especially appropriate to the time we’re in. Paul, my lovely consultant, listened to what I was hoping for — an overall brown shade similar to my own, but a shade darker in hopes of covering up my increasing amount of gray hairs.

I put in my order with the color Paul ultimately custom created for me . A few days later, the box arrived with a special card detailing how the color was crafted just for me.I’m not unfamiliar with at-home dyeing — I’ve done it many times, to varying results. So I knew what those box-dye kits usually come with, and this was no different, though the colorblocked packaging definitely lent a more sophisticated vibe than those from the drug store.

Then, as instructed, I waited 20 minutes before hopping into the shower and rinsing out the dye, finishing with the conditioner after the water ran clear.My hair color came out great! It’s a subtle change — maybe a little more subtle than I would have liked. Still, the color looks rich, uniform and professional, and effectively hid those little grays.

The initial consultation process is really simple and quick. I was sent a link to click at the time of my appointment and spent maybe 15 minutes talking with Paul, who listened as I explained what I kind-of, sort-of wanted and then magically knew what would look good. I mentioned I was looking to go brunette for the first time, and he advised that we should probably consider going dark blonde to ease myself into it.

 

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