The reason for the season: Brands, dummy! Photo: Courtesy of Chipotle Mexican Grill It seems these days everyone and their homophobic uncle is releasing some sort of Pride collection. Crocs has a Pride collection. Target most certainly has a Pride collection. Even Claire’s is doing Pride now. And we’re pretty sure Claire’s doesn’t even exist anymore! Pride merch is a win for corporations.
It should be noted that this isn’t Chipotle’s first time collaborating with drag queens for a crossover promotion. Back in March, ELF launched a Chipotle palette, which was hilariously meant to resemble the assembly line familiar to Chipotle fans. Here is my attempt at doing a full face with shades like “guacamole” and “corn”:
SAWCE! Photo: Rebecca Alter The BTS McNuggets meal came with two of each dipping sauce, and I had saved the backups for emergency purposes. This qualified. We ripped those open, and dipped that burrito . We came to a frankly cuckoo revelation: The BTS Sweet Chili sauce tastes transcendent when paired with the already very specifically chemical taste of McNuggets and McDonald’s fries. But out in the wild, when used for other dipping? It tastes mad-sweet, like jam-packet-at-Denny’s sweet.
Finally, we opened Kim Chi’s bowl, benefiting the Human Rights Campaign, and just when I was feeling more blah about this whole endeavor than when I watched RuPaul’s Secret Celebrity Drag Race, Kim put the Chi in Chipotle. Kim Chi, a brave queen indeed, used white rice where the others used brown. She painted with alllllllll the salsas on the palette instead of trying to make something “balanced” with “just one or two salsas.
ralter
And they too got diarrhea.... food poisoning sux
ralter ah yes chipotle, famously good at creating pride content
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