We spoke with the CEO of Color about what its new genetic counseling project with NIH means to the company

a multiyear grant partnership that will see the California-based startup take on critical functions of the NIH's All of Us genetic research program.in May 2018 with an aim to incorporate the biological, genetic, and lifestyle information of 1 million people, and it's already locked in 188,000 participants.

All of Us could help population-scale genetic health become an everyday clinical resource — and Color hopes it can be the machine behind it all. Laraki thinks the reason we don't see more population-scale genetic health initiatives isn't because of scientific or technological barriers — but rather logistical roadblocks that prevent more healthcare providers and large payers from implementing them.

, offer genetic counseling to consumers, Color says it's the only company that integrates the service as part of its standard product.All of Us could improve the value of genetic health data by addressing a major problem in healthcare research: diversity.

Source: News Formal (newsformal.com)

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