We are buying 50 shares of Estee Lauder at roughly $134.50. Following the trade, Jim Cramer 's Charitable Trust will own 525 shares of EL, increasing its weighting to 2.2% from 2%. A couple of recent data points from China have us feeling incrementally better about this battleground position. First, China reported late Friday that its consumer price index increased 0.3% year over year in April, higher than forecasts of a 0.1% increase and an acceleration from the 0.1% growth in March.
Shares of Estee fell 13% after its quarterly report May 1, an unfair punishment for a company that reported a big earnings beat but soft guidance on what should have been low expectations. The guidance may have been too conservative now that inventories have normalized and margins will improve from the profit recovery plan. Market share in the United States should get better, too, thanks to the launch of Clinique on Amazon.
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