Exhibitors, however, are not going to rely solely on studios to drive consumers to theaters. A lack of product during the pandemic, and a slow start to 2022, has led movie theater owners to be more aggressive with their marketing strategies, more innovative with food and beverage offerings and more flexible in the type of content they place on the big screen.
"We wanted to make a bold, straightforward statement to remind moviegoers of that immersive, communal, multi-sensory experience that you can only get by seeing a movie in a theater," said Alicia Cook, director of advertising at AMC Theatres, during a CinemaCon panel hosted by CNBC on Tuesday. Daughtridge said promotions range from offering margaritas with movie tickets to special"daddy-daughter" date night showings. Mid-pandemic, Warehouse Cinemas capitalized on the release of Solstice Studio's"Unhinged" by hosting a car smash event during the film's fifth week in theaters.
"We just started knitting sessions .. and knitting clubs come in and watch a movie and knit," he said during Tuesday's panel, noting that the idea came from a local patron.
Source: Entertainment Trends (entertainmenttrends.net)