Watch Perry Farrell Talk About His Disastrous Attempt to Revive Lollapalooza in 2004

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A 2004 attempt to revive Lollapalooza was such a fiasco that a broke Perry Farrell nearly sold the name rights to Rick Rubin for a million dollars.

‘s alternative music extravaganza from its roots in 1991 as a Jane’s Addiction farewell tour all the way through its role today as one of the largest festivals on the planet. The three-part special, which features interviews with Farrell, Chance the Rapper, Flea, Trent Reznor, Ice-T, Tom Morello, Lars Ulrich, and Vernon Reid premieres May 21.

In this exclusive clip, Lollapalooza founders Perry Farrell and Marc Geiger talk about their efforts to revive the festival in 2004 as a tour featuring Morrissey, Sonic Youth, PJ Harvey, Pixies, and the Flaming Lips. But this was a good decade past the alternative rock revolution, and it was canceled due to anemic ticket sales. “We made some bad mistakes trying to revive something that shouldn’t have been revived,” Geiger says.

The following year, Farrell teamed up with C3 Presents to reimagine Lollapalooza as a multi-day destination festival in Chicago’s Grant Park. It’s been there practically every year since, and there are now yearly Lollapalooza events all across Europe and South America. The Chicago event this year features Tyler, the Creator, the Killers, Hozier, Blink-182, and SZA.

Source: Law Daily Report (lawdailyreport.net)

 

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