Wasserman Music Acquires Paradigm's North American Live Music Roster

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Wasserman, the agency founded and helmed by Casey Wasserman, has completed a year-long negotiation to acquire Paradigm Talent Agency’s North American live music representation business

will round out the leadership team"to provide business development, operational, and marketing support, as well as expertise and connectivity in operating and integrating all branded entertainment," a release from the company reads."The business will open with a strong balance sheet, more than 130 employees, and plans to expand assertively as the live entertainment business rebounds in 2021 and 2022.

"Additionally, Wasserman Music will have broad access to the tools, solutions, and social change strategies advocated by Wasserman’s Inclusion Council and its women-focused unit, The Collective, as they work to embody a more inclusive business.

The new music unit brings the opportunity for Wasserman to amplify its existing marketing offerings to brands looking to connect with consumers via music and sports programs. The result will be a turbocharged consultancy that delivers perspective to brands considering an investment in the high return touchpoint of music.

 

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