Democratic Rep. Yvette Clarke introduced a bill in May that would mandate political ads disclose the use of AI-generated material. | J. Scott Applewhite/AP PhotoThe 2024 campaign cycle is expected to unleash a torrent of AI-generated “deepfake” videos and images capable of deceiving voters — but the early attempts in Washington to stem the problem have already hit political snags.
“They’re already good enough to fool you if you’re not paying careful attention,” Public Citizen President Robert Weissman said in an interview“We’re going to have very high-quality deepfakes in advance of 2024,” he added. “And in the absence of some federal prohibition on the use of deepfakes, I think it’s a near certainty that political actors of all political stripes will use them.”
But an earlier version of the petition failed in June after a similar vote split along party lines, with the FEC’s three Republican commissioners arguing that Public Citizen did not properly cite the regulation in question and, more critically, that the requested rule change would exceed the agency’s authority.
“The FEC kicked it back to Congress. Congress doesn’t seem to be in a huge hurry. The Biden administration says they want to use existing laws to regulate it. So there’s a lot to sort out there,” continued Harbath, a former public policy director at Facebook. Weissman said an updated petition that Public Citizen submitted last month should address Republican commissioners’ concerns and he is “cautiously optimistic” they will at least allow a period for public comment.
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