as AT&T integrates WarnerMedia and transforms its business around direct-to-consumer streaming, per The Hollywood Reporter.But while the integration will result in layoffs, there is expected to be an equal and opposite hiring push related to the company's emergent priorities around streaming video.
Legacy functions are likely to be deprioritized across the company. Amid the integration, the most at-risk jobs will be in affiliate sales, marketing, and administration. Beyond erasing redundancies in those functions, workers in these roles will be fundamentally deprioritized as the company looks to specializations that more directly figure into the new business, like on the content delivery or content production sides of the house.
Hiring will increasingly focus on building out the direct-to-consumer content businesses. Most of the layoffs are expected to come from HBO and Turner as the Turner brand isinto the larger company. That said, few of those layoffs are likely to come from those who work on creative content for the networks, according to recent comments by newly hired WarnerMedia CEO Bob Greenblatt.
WarnerMedia's hiring strategy will prioritize content across distinctive brands. Brand identity, brand strength, and content differentiation will likely be the key to luring subs to WarnerMedia's streaming services. In fact, Greenblatt recentlythat"Netflix doesn't have a brand," providing a peek into how WarnerMedia's service might be positioned in the marketplace.
While we disagree with Greenblatt, we do believe that legacy media companies entering the highly competitive SVOD market will only attract a sustainable sub base if they have strong, differentiated content brands. As legacy media companies face off with the likes of Netflix and others, they're likely to rely more heavily on consumer perception of their network brands. We expect this pressure to differentiate with content to only grow more intense.1.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kevin Tsujihara is stepping down as chairman, CEO of Warner Bros. amid probe of behaviorKevin Tsujihara is stepping down as chairman, CEO of Warner Bros. amid probe of his behavior. He allegedly pushed for auditions for an actress he had a relationship with Buy $SYN and SPREAD THE WORD And that's why they had relationships him. These women are not dumb
Source: MarketWatch - 🏆 3. / 97 Read more »
Warner Bros. CEO Kevin Tsujihara steps down as sexual misconduct investigation continuesWarner Bros. chairman and CEO Kevin Tsujihara is stepping down as WarnerMedia continues an investigation into allegations of sexual misconduct. O glorious day of truth Yet, Trump is still in WH!!!!!
Source: USATODAY - 🏆 100. / 63 Read more »
Kevin Tsujihara out as CEO of Warner Bros.AT&T-owned WarnerMedia, which is Warner Bros.’s parent company, began investigating the matter following a March 6 Hollywood Reporter article that included text messages between Tsujihara, 54, and aspiring British actress Charlotte Kirk. The world is moving to achieve the quality of trading plans and seeking the capabilities of the public work and circulation role and through the system of legislation back systems oath and labor legislation governing the Central Organ and the regulation of appointment Is that wrong? Can I have his job?
Source: latimes - 🏆 11. / 82 Read more »
RWE’s German carve-up looks better than E.ON’sA year after a 17 bln euro asset swap, the German utilities’ deal is in Brussels’ antitrust sights. It’s more an issue for E.ON, which may lose out if forced disposals erode hoped-for cost savings. RWE, meanwhile, seems to have chosen the right time to bulk up in renewables.
Source: Breakingviews - 🏆 470. / 51 Read more »
VW Slashes 7,000 Jobs to Refocus on Electric CarsVolkswagen’s namesake brand said it would cut up to 7,000 administrative jobs over the next five years as the company focuses its spending on technology. Robots need less supervision? Hehe With IA and Robotic assembly the manual labor force will be severely hurt. Did Voltswagen bite Elon Musk manufacturing edge? Which has always been the bigger culprit of jobs stealing
Source: WSJ - 🏆 98. / 63 Read more »
VW slashes 7,000 jobs to refocus on electric cars
Source: MarketWatch - 🏆 3. / 97 Read more »
Ted Turner name likely stripped from new WarnerMedia company after $85B mergerThis latest casualty of the AT&T/Time Warner media merger comes a year after top executives flew to Atlanta to meet in person with Ted Turner and personally assure him that his legacy would be maintained. Neither republican nor democrats will ever see a merger they'll reject. Oh wow Buffalo Farts, almost forgot. Hurry Uncle Bernie and AOC ElizabethWarren get the POWWOW CHOW carbon free cookers fired up. Soros bought him out,,,?
Source: NBCNews - 🏆 10. / 86 Read more »
Is Your IT Workforce Ready For AIOps?A recent survey of 6,000 IT professionals shows the vast majority of global enterprises have yet to start an AIOps strategy. AppDynamics The headline might sound better if you say how does AIOps impact your money?
Source: Forbes - 🏆 394. / 53 Read more »
Is Your IT Workforce Ready For AIOps?A recent survey of 6,000 IT professionals shows the vast majority of global enterprises have yet to start an AIOps strategy.
Source: Forbes - 🏆 394. / 53 Read more »
Preparing Your Workforce For The AI RevolutionArtificial intelligence (AI) represents great promise for achieving the vision of an intelligent enterprise—from predicting customer behavior to managing large-scale production systems.
Source: Forbes - 🏆 394. / 53 Read more »