, who was hired to take the helm at WEA last November. Rounding out the WMX leadership team is WMG/WEA veteran— formerly CEO and chief creative officer at the WMG-owned youth culture and music website UPROXX — as WMX president media and creative content; as president global e-commerce and retail; andThe newly-formed WMX claims more than 249 million monthly unique visitors across its owned media, including UPROXX, live music app Songkick and the hip-hop-focused website HipHopDX.
“The role of a record label is growing, artists are pushing creative boundaries, and consumer behavior is ever-changing,” said Weaver in a statement announcing the launch. She added that WMX “is creating immersive, innovative, and impactful experiences, while empowering artists to grow their careers and deepen their vital connections with their fans. We’re excited to bring artists, audiences, and advertisers together in powerful ways.
Source: Entertainment Trends (entertainmenttrends.net)
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