“We can drive value for a lot of these catalogs by not just continuing to take good care of the big copyrights but also doing a deep dive,” Marshall added.
“For the first time, we have a global head of synchronization, which is really important: We want to work with anyone who wants to use our songs to try to figure out how to create solutions for them. It’s important to us to be able to search our catalog to find something in every genre and at every price point with a quick turnaround.”
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