Share to linkedin... [+]Warby Parker wants to keep its customers even when they’re ready to ditch its fashionable frames.
On Tuesday, the New York City-based eyeglass retailer launched Scout, “the Warby Parker of contacts, literally,” the brand’s cofounder and co-CEO, David Gilboa, said. “For the past few years there’s been a lot of demand from our customers wanting contacts from us,” Gilboa, 39, toldWarby Parker reached a $1.75 billion valuation initially by selling stylish prescription glasses online at a fraction of the cost of name brand designs. The company’s frames sell for just $95 a pair, including prescription lenses, in contrast to designer glasses that can go for more than $700.
In addition to selling Scout both online and in its 112 brick-and-mortar locations, Warby Parker will also carry prominent competitor contact lens brands including Acuvue, Alcon and CooperVision. “We want to minimize any friction or pain points our customers have when it comes to their eye care,” said Gilboa. “We don’t want customers to have to visit different doctors and eyewear stores to fulfill all of their vision needs. Though we do hope people will ultimately want to convert to Scout.”
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