The FBI is trying a novel strategy to recruit Russian-speaking individuals upset about the country’s invasion of Ukraine: aiming social media ads at cellphones located inside or just outside the Russian Embassy in Washington.The ads, which appear on Facebook, Twitter and Google, are carefully geographically targeted. A Washington Post reporter standing next to the embassy’s stone walls on Wednesday morning received the ad in their Facebook feed.
The FBI’s ad quotes Putin saying, in Russian, “speak plainly, Sergey Naryshkin,” reminding any SVR officers working at the embassy that Putin humiliated their boss. The FBI then uses Putin’s words to make its own appeal — also in Russian: “Speak plainly … We’re ready to listen.” Peter Lapp, a former longtime FBI spy-hunter who now works as a private consultant, praised the ads as a clever and sophisticated use of new technology to conduct old-fashioned recruitment.
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