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Former president and co-owner of Benziger Family Winery in Sonoma, California, Tim Wallace, walked us through the ups and downs of running a winery. First and foremost, he said, there are the obvious perks. Grapes need to be grown in a Mediterranean climate, so chances are you are living in a beautiful part of the world. As a farmer, you get to witness the “beautiful cycles of nature” throughout each year. And then there is the wine itself. “You get to see, if you will, the fruits of your labor.
Jim Martin, an expert in the real estate of wineries, laid out some of the economic hurdles a prospective winery owner has to jump through. Firstly, he warns, even in the best case scenario, it can take three to four years from when you first plant to when you are able to start selling, and 10 years before you see a profit.And doing the above doesn’t ensure success — it’s not as easy as simply producing excellent wine — you also need to be able to sell it.
Feeling inspired? We asked all our experts one last question: What one piece of advice would you give to someone who wanted to drop everything in the city and start a winery? Lastly, Ney pointed out that “if the pandemic has made anything clear, there is no better time to start living your dream. Life is short and if it’s your passion, do it.”Inspired by our column about vineyards? Here are a few for sale:
This Willamette Valley, Oregon, vineyard property features four bedrooms, with three full baths and two half baths in a gated estate complete with a saltwater pool.
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