Walmart Tuesday set a September 15 launch date for its much-rumored membership service, Walmart+, a nearly $100 a year subscription plan similar to Amazon’s popular Prime service, with the potential to turn shoppers into loyal members who look to meet a number of needs within the Walmart ecosystem.As part of Walmart+, priced at $98 a year or $12.
Members save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations, with plans to add Sam’s Club fuel stations to the lineup soon.promises to “leverage its wide-ranging strengths to add additional benefits for members in a variety of services and offerings,” which also follows the Prime playbook.
Amazon Prime was introduced in February 2005, as an unlimited, two-day shipping service on 1 million items; with a then-price tag of $79 a year. Today, the service is $119 annually in the U.S., includes free access to movies and music, along with discounts at and same-day delivery from Whole Foods; with Prime members spending and shopping more often than non-members and streaming double the amount of content watched a year ago, according to Amazon executives.
In short: Changes must be made for many businesses to survive. No exceptions.
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