Walmart and Target are the early favorites among analysts going into the holiday shopping season

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Cowen named retailers Target and Walmart its top holiday picks, in what it calls an 'inequitable' holiday season 'where value matter most.'

Cowen named Target and Walmart its top holiday picks, in what it calls an "inequitable" holiday season "where value matter most." Bank of America Merrill Lynch said it sees upside to the retailers' third and fourth quarter same-store sales numbers, on the heels of their quarterly earnings.

"We believe WMT and TGT are better positioned heading into holiday as we expect both retailers to see continued physical and digital momentum," said Cowen retail analyst Oliver Chen.

 

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In some small cities in the U.S., WalMart and Target may have become a virtual duopoly. These small cities act as hubs for rural communities adjoining them, and WalMart and Target can be located at opposite ends of the cities. Both stores now carry groceries and fresh produce.

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