Vuitton transforms Paris with a playful spectacle of color, stars and history

Models wear creations for the Louis Vuitton Spring/Summer 2024 womenswear fashion collection presented Monday, Oct. 2, 2023 in Paris. – It was more than just another fashion show in the City of Lights. Louis Vuitton’s latest extravaganza on Paris’ most famous street, the avenue des Champs-Elysées, transformed an iconic 19th-century Art Nouveau space into an evolving artwork.

In a surreal wash of orange, Louis Vuitton’s showcase, under the deft hand of women's creative director Nicolas Ghesquière, was a blend of epochs and emotions. Subtle nods, perhaps to stalwarts like Armani Privé couture, could be spotted, but the collection was unmistakably Vuitton. The embrace of a glossy black bodice contrasted with the airy freedom of a voluminous white skirt. Similarly, a gleaming miniskirt seemed to mix between rigidity and flow.

The makeshift stalls were far from ordinary. One, a nod to her late mother, famed vegan advocate Linda McCartney, presented vegan marvels. Another proudly showcased the real seaweed – yes, seaweed – that went into crafting a striking 70s macrame dress. Inspired by her parents’ touring days, vintage Wings merch graphics found their way onto organic T-shirts. Guests basked in the October sun, sipping in the atmosphere as much as they did the sights.

The nostalgia was evident, but so was the sustainability narrative. Stella’s Sustainable Market showcased her dedication to innovative materials, complemented by English sculptor Andrew Logan’s artistry. McCartney’s show wasn’t just a fashion statement; it was a manifesto of where the future might head.“This season is 95% sustainable,” McCartney declared proudly by a faux market stand, marking her highest ever sustainability percentage on the runway.

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