Vogue Japan to Mark 20th Anniversary With Milan Fashion Week Party

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Vogue Japan is turning 20 and will mark the anniversary with no less than a Kawaii-themed party during the upcoming Milan Fashion Week.

MARKING A MILESTONE:

To this end, Milan’s Bulgari hotel will be transformed to resemble Tokyo’s Kawaii Monster Cafe, a wacky restaurant located in the city’s Harajuku neighborhood and replete with garish decor including a giant merry-go-round made of desserts and unicorns. Dello Russo said performers from the Tokyo cafe will fly to Milan for the occasion.

The invitation to the party, adorned with a baroque-style frame, invites guests to embrace the Kawaii dress code, such as Japan’s cute, girlish and often flamboyant style. Known for her flamboyant style, Dello Russo is also exploring different options for her party attire. “I haven’t made a final decision yet. I might change my outfit twice,” she offered with a laugh.

Musing on her personal career at the magazine, Dello Russo said, “Twelve years ago when I joined Vogue Japan, no one thought I could work with such a far away country from Milan. However, thanks to fashion’s stateless, inclusive, international and global language, the tie-up has proved successful, which is why I wanted to celebrate the anniversary in Milan, the city where my fashion career took off.”“I think delocalization is really a modern way of doing things.

 

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