in September contained a little surprise for those closely paying attention: A ready-to-wear collaboration withhas teamed up with the brand, and the first that the range of products extends into varsity jackets, track pants, and crewneck sweatshirts. “We are hugehas been on our mood board for such a long time that it made sense to do another collaboration.”
The new collection, dropping in Kith stores and online this Friday, has been made in partnership with Kith’s Love Thy City project. That means each piece comes with a visual homage to the places that house Kith’s flagship stores: Brooklyn, Los Angeles, Miami, and Soho, New York. “I know that people will want to represent the city where they live,” Fieg begins.
Each item bears the influence of the city it represents—no surprise the Miami sweatshirts are pastel and the Brooklyn jackets are black—with the entire collaboration evoking a certain collegiate spirit. That all-American, nostalgic take onis intentional, as Fieg tells it, harking back to the ’90s when both the magazine and Russell represented an idealized, aspirational vision of Americana.
Kith x Russell Athletic x Vogue’s Love Thy City collection goes on sale at Kith stores and online on November 8 at 11 a.m.
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