A weekly look at environmental, social and governance issues and strategies for corporate decision makers.“Governments were getting quite anxious about corporate claims around sustainability and particularly around carbon emissions,” he said. “We felt governments were increasingly policing and therefore we needed to bring our own internal governance to match the level of seriousness.”
If one panel member disagrees and marketers still want to press forward with the campaign, the panelist can escalate the concerns to Vodafone’s executive committee. So far, that hasn’t happened, Mr. Reiter said. “Brand and marketing people don’t want to make things that are false claims, but they need help both for legal advice and sustainability advice,” Mr. Reiter said. “Is it accurate? Is it backed by data? Have we done studies that prove the point?”
Panelists first and foremost ensure all communications follow local laws and regulations and review evidence that backs up environmental claims, such as a transition to regenerative farming practices for Nescafé and Purina pet food.
Source: News Formal (newsformal.com)
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