are among the artists that are likely to be in the running for the marquee prize at the Aug. 26 telecast: video of the year.
But no one has more riding on the show than MTV itself. The show's ratings and general buzzworthiness have been declining in recent years. Last year, the show's ratings tumbled to 2.25 million viewers -- a quarter of what it was as recently as 2013. Counting viewers of all of Viacom Media Network channels, the audience was a healthier 4.47 million viewers, but even that represents a drop-off from past years. As recently as 2014, the show attracted 10.
The show needs to get just the right mix of nominees and performers to reverse the audience erosion that it, like many other awards shows, is experiencing. Fortunately for MTV, there are a number of exciting possibilities that may help it do just that.JoBros were nominated in this category 11 years ago, when they were in their first flush of success, with "Burnin' Up." Their comeback this year with a No.
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