How do you make something like Doritos-flavored vodka seem intriguing, even appealing? Beyond the actual taste or feel of a product, pictures sell, tell a story and ultimately determine how well items do on the market.
Since launching the company in 2021, Vizit has attracted major clients like Mars, L’Oreal, Unilever and Lindt, who have used the company’s technology to build brand awareness and “transactional conversations.” Hamedi told Paste the company is currently working with Ghirardelli Chocolate Company to figure out which specific images create the most return from online customers.
In January, the company unveiled a list of the top 200 leading brands and a live quantitative analysis of content across over 20 major consumer goods categories, including Beauty, Automotive, Petcare, Appliances and Grocery. The interactive product, dubbed Content Effectiveness Rankings, also letsand product listings for analysis to receive Vizit Scores.
Source: Entertainment Trends (entertainmenttrends.net)
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