Visa’s Crypto Strategy Is Driving Its Next Stage Of Growth

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Visa's head of cryptocurrency and his boss shed new light on the credit card giant's strategy, and the surprising ways that it fits in well with their existing philosophy and innovation strategy.

, which consolidated a lot of your recent activities into one concise document. What was the impetus behind its creation and why was now the right time to release it? We’ve been advancing our work on digital currency, both on the product and research side, for the last two years. However, while the strategy has continued to evolve, we haven’t talked about it very much.

However, there is this vibrant ecosystem of crypto-native companies building directly on top of blockchains. In those cases, our Fast Track program has been a key success factor. It gives participating companies a single point of contact with the firm so that they can learn how to engage with Visa and its partners and be able to issue credentials.

NOTE: In the time since the interview was conducted, Visa announced that the digital asset-based lending platform Cred joined the Fast Track program. We followed up with Visa to ask why Cred stood out as a candidate for membership. Here is their response:We've seen significant innovation in new financial services for consumers that hold digital currencies. The growth in demand for lending and borrowing of digital currencies is an example of that.

 

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