‘Virtual beauty tests used to be gimmicky but now they are useful’

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With stores closed the beauty industry has embraced augmented reality testing apps.

Beauty products fan Amy Kean says that virtual make-up testing apps and websites have got much better in recent years

You typically pick the product you want to try out, look into your selfie camera, and it appears, digitally, on your face on the camera screen. She adds that due to continuing Covid-19 restrictions, it will be a while before physical beauty departments tempt her back. "Now when you go into store you have to wash your hands first, and you can't test products, so the in-store experience isn't the same as it was anyway."

It works via artificial intelligence software, and users can then try on the lipstick virtually before purchasing the product to be posted out to them if they wish. The small aluminium tube holds three different cartridges of perfume that the user can mix - via the app - into what the company says is more than one million different scent combinations.

"We've definitely seen an increase in people requesting our services [due to the pandemic]," says Perfect Corp's vice president Adam Gam. "However, some of these AR devices are now amazing. They were an absolute joke when they first started, but now they are really very good, if not foolproof.

 

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