The company’s digital group and Refinery29, which Vice acquired in 2019, are the divisions hit by the cuts, according to a person familiar with the restructuring. Vice News, which continues to invest in reporting across text and video, is unaffected. In all the number of departures represents less than 1% of the global editorial workforce.
All of the changes come against a backdrop of an even more dramatic potential move, as Vice continues to pursue amerger and public stock offering. After the initial valuation for the entity was discussed at $3 billion , the talks reportedly bogged down when some participants balked at the terms. A person familiar with the merger discussions told Deadline that the process is continuing.You may remember back in summer 2019 our Global Digital Publishing business ‘went Global.
Each of our digital publishing brands have strength and authority in specific categories. Building off our proven engagement strategy for growth, and doubling-down on the areas we’ve permission to publish with authority, our path forward is to focus on building content for our digital communities in the native ways they consume it.
Refinery29 leadership will continue under global EIC Simone Oliver, with the UK’s Effy Okogba now reporting into Simone, continuing to build out our strategic, editorially-driven partnerships, now globally. Tamar Riley will also now take on a global role under Simone, heading up audience growth and development.
Overall our evolving approach to content on platforms has seen consistent growth. And with innovations such as Stories Studio, which now produces over 4,000 pieces of original content per month, our audience engagement is up 280 percent year over year for Stories. We’ve also seen a 50 percent year over year increase in ad revenue on our Stories offerings, of which we will be expanding as we look toward 2022 and beyond.
As part of this continued global alignment we’ve unfortunately had to say goodbye to some of our friends and colleagues today. We wish them well and thank them for their dedicated service over the years.
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