The format, which is based on the concept created by another Banijay label, Mastiff TV Denmark, follows six celebrities who embark on an adventure through the Nepalese jungle, trekking alongside elephants, tigers, and rhinos, to reach the Himalayan mountains. Along the way, they will embrace the wilderness, learn about the rich culture from those they meet, and discover how to fend for themselves in the mysterious and unfamiliar terrain.
“We are looking forward to taking Viaplay’s audience on this epic adventure and bringing Mastiff TV’s format to life,” said Madelene Hansson, managing director of Meter TV. “Whilst we know a lot about the celebrities, when taken out of their comfort zone they are just like us,” added Hansson. The executive pointed that there’s “huge thirst for adventure formats set in unknown locations.”
Filippa Wallestam, EVP and CCO at Nordic Entertainment Group, said the company “will get to accompany some of our top actors, athletes, and comedians on the adventure of a lifetime with all that it entails, from challenges to inner reflections.”
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