ViacomCBS CEO Talks CBS All Access Reboot to Create 'Super Service'

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ViacomCBS CEO Bob Bakish detailed changes to CBS All Access, including 15,000 hours of new Viacom and CBS programming and sports content

"This really brings a lot of young audience to the table," Bob Bakish told an investors conference about adding another 15,000 hours of CBS and Viacom content to the streaming service.

"The second part of our strategy is to transform All Access into a super service," Bakish told the Credit Suisse Annual Virtual Communications Conference during a session that was webcast. As ViacomCBS drives deeper into the streaming space, including with other offerings like Pluto TV and Showtime OTT, planned changes to CBS All Access include new programming from Nickelodeon, MTV, Comedy Central, the Smithsonian Networks and Paramount Network.

All Access will also gain a "critical mass of live sports" content, including PGA golf and NFL games, to be added to the existing array of sci-fi, comedy, reality TV, kids and procedural programming. In February, Bakish first talked about a "House of Brands" streaming service to grow the CBS All Access service by adding content from both Viacom and CBS.

 

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Sports would be the ONLY reason anyone would pay a subscription for CBS, NBC, or ABC - certainly not their original scripted programming. FOX is the only network where people would actually pay to watch news.

One of the many new and pointless streaming services.

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