Bakish also discussed the conglomerate’s film release strategy, saying
his team likes the “fast follow from theatrical” model for films, meaning putting them on streaming platforms 45 days after the theatrical release, as “the sweet spot of the model, because it provides a theatrical opportunity for consumers, lets us benefit from that market and then quickly moves product to streaming, in this case Paramount+, to drive subscribers there.”. But he said the company is looking at release strategies on a “title by title” basis as the coronavirus pandemic continues.
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