When Viacom Inc. struck a distribution deal with DirecTV owner AT&T Inc. this spring, it did something that would have been unthinkable for a major media company not long ago: It accepted a substantial decrease in payments for carriage of its channels.
The percentage rate cut was anywhere from the high single-digits into the high teens, depending on how the pact’s terms are interpreted by the two camps, people familiar with the talks said.
Duh
Why does this man need eight cheeks
Thta's what you get when you overplay your hand.
I can believe he only earns $55,000 a year.
Guess why not
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