It’s rather difficult visualizing a Versace glamazon quarantining at home in casual loungewear and flip-flops—least of all Donatella Versace. But while her confinement uniform will remain forever a well-kept secret, the energy and chutzpah with which she confronted the pandemic was on full display for resort. Developed remotely with her team, the collection rings as Versace’s battle cry for post-lockdown self-confidence and optimism.
Called Versace Flash, it’s a dual-drop coed collection, tightly edited and ready to hit the stores running in see-now-buy-now mode. The first capsule will be delivered in August, and the second will land in November. After months of lockdown, brands and retailers are hopeful that people will be eager to return to mood-boosting shopping activities.
To whet her fanbase’s appetite, a cool lo-fi video was released during Milan Digital Fashion Week featuring a performance by the British rapper AJ Tracey and the American model Anok Yai, both clad in snake-printed ensembles from the collection. A cameo appearance by Donatella signaled that the pandemic hasn’t reduced her superstar wattage.
Resort was inspired by young musicians’ attitude of rebellion and their unconventional style choices. During a showroom review appointment, members of the design studio praised La Signora’s confident lockdown direction, hosting constant Zoom chats and steering the team towards a daring, instinctual approach—fun, creative, more personal. Joyful colors, energy, and “nothing boring, people don’t want boring clothes right now,” was apparently what she recommended.
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