explains that streamers usually receive a wholesale rate for such deals. Both parties share marketing costs for the deal. Furthermore, the parties can negotiate a revenue cut from people who convert to paying subscribers after the promo period is over.
The report notes that Netflix gets user data from Verizon for this partnership. The streamer will find out which streaming services customers choose to pay for to get free Netflix for a year. In turn, this purchase intent data could inform Netflix about the content it should focus on to attract subscribers.
Verizon’s +play platform also offers buyers access to Disney Plus and HBO Max, but these aren’t part of the Netflix promotion.it intends to explore new kinds of streaming bundles for +play. That includes packages mixing video and non-video streaming services.
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