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VC-backed Web3 platform aims to create sustainable marketing with AI

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Backed by venture capital, this AI-powered Web3 marketing tool seeks to streamline marketing efforts while resisting emerging bots

While bots threaten the authenticity of user engagement in the Web3 space, Midle emerges as a platform that uses AI-driven technologies to safeguard genuine interactions through its strategic partnerships.

However, the Web3 landscape is disrupted by autonomous software, known as ‘bots,’ that mimic human actions and hijack rewards. Projects subject to bot intrusionand must spend additional resources to rid their systems of them. To establish sustainable and authentic interactions, marketing efforts need to be enhanced with anti-bot systems., utilizes artificial intelligence and a wide array of networks to integrate anti-bot technologies, ensuring genuine interactions.

With the user segmentation being developed by Midle, Web3 projects will be able to appeal to a more niche audience by creating campaigns that only target users can see. For example, a gaming project will be able to develop campaigns focused only on users interested in Web3 gaming.Midle, which aims to achieve sustainable Web3 marketing, receives support from the ecosystem’s prominent names.

“The need for more corporate, measurable and sustainable platforms in the field of Web3 marketing is increasing day by day,” said the Midle team, adding, “In order not to be left out of the game, all Web3 companies have started to evolve into a more corporate structure.” Speaking hopefully about the future, they added:

 

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