Pivot with Purpose: The Sprite “Put You On” Model in ActionWith a more than three decades-long history and heritage of featuring hip-hop music and artists in marketing and communications, Sprite established its “Thirst For Yours” brand platform in 2019, leveraging the endless possibilities of hip-hop to inspire their audience to do more and dream bigger.
To match those words with action, Sprite also began to operate with a new brand behavior at the same time: their “Put You On” model, which elevates the voices and executes the visions of young multicultural creators in music, fashion, art, and more.
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