USC, UCLA will receive full Big Ten revenue share before Rutgers: Here’s why

, Maryland and Nebraska under Warren’s predecessor Jim Delaney. Those three schools signed agreements that had them wait six years before earning a full share of the conference’s revenue.“Every situation stands on its own merit and evaluating this circumstance with UCLA and USC, we felt it was prudent for them to come in as full members into the conference,” Warren told NJ Advance Media on Wednesday. “We evaluate everything on a case-by-case basis.

The Big Ten is also at the end of its current media rights deal; adding two huge brands in the second-largest media market in the country would be a huge boost to negotiations.put it when asked about the situation: It’s all about leverage, and UCLA and USC had a ton of it. “Rutgers and Maryland did not have any leverage,” DiNardo told NJ Advance Media. “Nebraska, Coach Osborne thought Texas and Texas A&M were going to go to the Pac-12 and that Nebraska was not going to have a home. … That’s a lot different than USC and UCLA. You cut whatever deal you can. The Big Ten cut a deal with Rutgers, Nebraska and Maryland that benefitted both sides. I’m guessing UCLA and USC said ‘we’ll only come if we get a full share right away.’ Leverage.

UCLA and USC will avoid the pitfalls that Rutgers and Maryland had to traverse in their transition to the Big Ten. In order to remain competitive with the rest of the conference while awaiting its full membership, Rutgers took advances on its future distributions as well as

Source: Healthcare Press (healthcarepress.net)

I don't have time to read this. Just tell me....is it because Rutgers absolutely sucks?

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