For the campaign, the two networks will include Pride-themed marathons, custom short-form videos, fan testimonials, PSAs, all-new podcast episodes and a variety of fresh editorial. GLAAD will support via their digital and social media platforms as well as PSAs featuring resource and donation links. On top of that, there will be virtual events and actor BD Wong will be featured in custom content on USA during marathons.
“During a time when many Pride events have been canceled, Syfy and USA are offering viewers a place to celebrate and feel celebrated with specialty content in honor of National Pride Month,” said Chris McCumber, President, USA and Syfy. “We are so grateful for GLAAD’s partnership and advocacy towards positive representation, and look forward to joining together to celebrate the LGBTQ+ community throughout June.
Syfy’s hub for female and nonbinary voices Syfy Fangrrls will shift its branding from “It’s a Fan Thing” to “It’s a Pride Thing” for the network’s pride campaign during June. Their programming will include:Wynonna Earp featuring episodes from Seasons 1 and 2 centered on the show’s beloved couple Waverly Earp and Nicole Haught ; will include all-new custom content highlighting the passionate “Earpers” fanbase discussing how the show has impacted their lives: Marathons of the legendary adventure series will include all-new custom content featuring stars Lucy Lawless and Renee O’Connor discussing representation as well as spotlighting fans who have been influenced by the serieswas created by an all-female team...
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