Now comes the hard part for the sport’s leadership: Generating enough interest and sustainability to secure rugby’s place in a crowded U.S. market.
USA Rugby’s vision is of countrywide membership more than quadrupling to 450,000 by 2031, of stadiums “from coast to coast” staging matches — there have been around 25 venue bids, including from NFL and Major League Soccer arenas — and of significant investment in the domestic Major League Rugby so the U.S. Eagles are a competitive team in time for 2031.
To that end, World Rugby’s experience of taking its men’s showpiece tournament to Asia for the first time in 2015, when Japan was the host, will be key in getting the U.S ready for its debut — not just the public, but the national team itself. The bid received support from the White House, with U.S. President Joe Biden sending a letter to World Rugby last month giving governmental guarantees and his backing for the “development of rugby in the United States.”
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