You have a brand, a website, maybe a store and a stunning collection of products to sell. Now what? Well, you need customers, of course. But how do you find them? And how do you get them to come back and shop again?
In this module, students learn the different strategies businesses use to find and retain their consumers because course administrators said “understanding of fundamental marketing techniques and technologies is essential, whether you’re using social media or an optimized website to build awareness, a heat map to perfect retail merchandising or dedicated apps to both communicate with the consumer and facilitate sales, because the consumer must first discover a product before making their first...
The goal is to get them deeper into the funnel where conversions and repeat sales occur, and where you garner further details and data about each customer to help tailor the marketing for making those repeat conversions and building a lifetime customer. Minkoff described this process as optimizing your marketing campaign.
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