, due to laws targeting black market sales, the legal sales of fur coats in Russia increased tenfold to $1 billion between 2016 and 2018. “Every lady is wearing fur,” says Vashenyak, while her partner, consultant Masha Popova adds, “Winter is really harsh, and not in a nice way.”
Buying vintage allows shoppers to get the cultural cache at a cheaper price and without the same ethical considerations of a new fur. Purchasing a new fur coat is expensive, with prices that spike into the thousands. Nereja’s most expensive offering is a long, brown mink coat priced at $2,700, which, while not exactly cheap, is more affordable than new minks that are typically priced at $5,000 and up. “Upcycling is a cool bonus,” says Vashenyak, who has been a vegan for more than 10 years.
Typically, Vashenyak spends several days a week scouting shops for used fur coats. She then will bring the coat to a tailor, who will alter the sleeves, making them slimmer and taking down the shoulders. Finally, she sews a white silk lining into it. Mink is the most popular, but Nereja also offers raccoon and marmot fur. A mouton incarnation recalls the peacoat-style Soviet-era coats children would bundle up in.
Throught we were moving away from killing animals to wear. 🥴
Beautiful style
STOP WEARING FURS!
😡😡😡😡😡 Nobody should wear fur except for the animals. Promoting a brand that is actively responsible for the needless suffering and slaughtering of animals is totally wrong.
Stop Wearing and Buying Furs!🤬🤬🤬🤬
Love it!!❤️
“I don’t really believe in any fashion rules. I think fashion is a form of self-expression, wear whatever you want.” —ArianaGrande
Nope
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