Unpacking iiZO, Anime's Most Ambitious Store, With Toho Exec Stacy Burt

Anime is bigger than ever, and thanks to social media, the fandom is only growing. Known once as a niche interest, anime has flown beyond ever expectation as audiences across the globe are tuning into top shows. Of course, this means interest in merchandise are growing in kind, and iiZO is here to help collectors out. The store, which is overseen by Toho , strives to bring rare anime goodies from Japan to fans across the globe.

Q: iiZO has a lot of merchandise from anime's top series. What would you say is the shop's mission when it comes to providing goods for fans? Burt: To be honest, some fans have thought that we're too good to be real! With iiZO run by Toho International and featuring a team with experience from Crunchyroll, Viz, Bandai Namco, Aniplex, Hot Topic, and beyond, we're about as official as you can get.

Burt: iiZO is part of Toho International, a US-based subsidiary of Toho Company, Limited or"Toho" in Japan. We manage Toho's owned IP in North America, which means we operate the Godzilla Store, and support anime titles produced by TOHO animation. In fact, Toho International is supporting TOHO animation on the launch of their new English X account.

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